ADVANTAGES OF VIRTUAL PRODUCTION

Which means less of this…

Permits. Luggage. Counting Luggage. Blocking off roads.

Virtual production offers realism, efficiency, cost-effectiveness, creative freedom, and improved collaboration, ultimately transforming the traditional filmmaking process and enhancing the quality and diversity of content creation.

Enhanced Creativity

When it comes to creativity, virtual production takes it to a whole new level. Traditional constraints of location and lighting, which have long dictated the course of video and photography, are now a thing of the past.

Have you ever yearned to capture a scene bathed in the golden glow of sunset? With virtual production, you can now film outdoors all day at that perfect sunset hour. The technology allows for precise control over lighting, creating just the right mood and atmosphere for your scene….all day long. 

Sound is another area where virtual production offers immense creative freedom. Because we're recording in our state-of-the-art studio, external noise is not an issue. This is especially beneficial when shooting in places that are typically noisy or echo-prone. 

Virtual production also opens the door to filming in previously inaccessible or hard-to-permit locations. Whether it's a bustling hospital, a quiet school, or a sacred place like the Vatican, these locations can now be recreated and captured in the Volume. The world is truly your oyster for any story you want to tell. 

Improved Efficiency and Reduced Costs

Virtual production doesn't just enhance creativity; it also improves efficiency and reduces costs. The process of moving a film crew and equipment from one location to another, known as a company move, can be time-consuming and very expensive. With virtual production, we can bring multiple locations to you, saving valuable time and resources. What once took weeks to capture can now be done in days. Without the need for company moves, your crew can focus on what they do best: creating.

Our LED volume provides most of the ambient light, mirroring the realistic light from the enviornment. This not only enhances the authenticity of your shots but also saves on expensive lighting budgets and rentals. The days of hauling heavy lighting equipment are long gone. 

Enhanced Realism and Flexibility

Virtual production is a game-changer when it comes to production. With the ability to create photorealistic environments and objects, brands can create content that resonates with their audience on a deeper level.

This technology allows for unparalleled flexibility. Anything on set can be changed or modified to align with a brand's standards. Whether it's swapping out virtual props, changing colors, or altering buildings, clouds, and other environmental factors, all it takes is the click of a button. 

This is the power of virtual production at Golden Hour: you're not just capturing images, you're creating worlds. Worlds that can be molded and shaped to fit your vision. Worlds that feel real because, in a very real sense, they are.

Fix it in Post vs Fix it in Pre

In the traditional film industry, the phrase "fix it in post" is very well known. It refers to the common practice of addressing production issues during post-production, often involving costly and time-consuming edits, CGI, and VFX. With the advent of virtual production, this phrase is rapidly being replaced with a new mantra: "fix it in pre."

Using virtual production does require thoughtful planning, but this proactive approach pays off exponentially during post-production. By addressing potential issues during pre-production and capturing more in-camera effects on set, creators significantly reduce their need for post-production fixes. This not only saves substantial time but also minimizes production costs. Why use a green screen when we can capture real images right in camera? 

The effectiveness of this approach hinges on involving everyone—producers, directors, cinematographers, VFX artists, and more—from the beginning. By fostering a collaborative environment, everyone can contribute their expertise to the planning process, resulting in more effective problem-solving and creative decision-making. So ultimately, you are leaving set for the day with perfect images captured in-camera ready to go! 

At Golden Hour, we are designed to maximize these advantages. By focusing on thorough pre-production and leveraging the power of the LED Volume, we help our clients achieve their creative visions more efficiently and cost-effectively than ever before.