EXAMPLES
Golden Hour is powered by IDEOLOGY, a full service creative production house here in Grand Rapids. In addition to welcoming outside production companies into our studio, we find ourselves with a creative playground right on the other side of our office door. Below are a few examples of work done by the IDEOLOGY team:
We brought Golden Hour to Michigan as a tool for all to use, to expand the creative capabilities of our state. Production companies and agencies from all over have made their way to our studio to film and dive head first into the world of virtual production. Check out some of their public work!
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To test the capabilities of our LED Volume, Rocket Mortgage conducted a specialized photoshoot to demonstrate the versatility of our technology. Their team designed five stunning virtual environments using Unreal Engine. This project was a collaborative effort, with weekly pre-production and V.A.D. meetings ensuring smooth coordination. Prior to filming, a pre-light day was dedicated to setting up the scenes with practical elements, utilizing our spacious studio effectively to prepare for each shot seamlessly.
“The Golden Hour Team was a phenomenal studio to work with on our Virtual Production for a recent project. The GH team went out of their way to ensure they could fit our project into the schedule even with our tight deadlines. I was appreciative of their deep knowledge of the technology and their ability to customize solutions and environments for our specific production needs and ensure the technology, art direction and crew roles could work cohesively in this space. GH worked with our team to enhance visuals for this production and the end-product looks epic. There is learning curve for anyone using Volume technology (we were first timers) but it is a game-changing video solution and this GH team is here to make it a reality. Every production will have challenges but I appreciated their ability to help us enhance our project visually beyond client expectations. With this Golden Hour space, West Michigan has superior film capabilities beyond most midwest cities. Thanks to the GH team for being impeccable collaborators!”
— Brad Jansen, Executive Producer at Voyage Pictures